Background
We all generate ideas using free association. In fact, many of the activities in this book are based on it. We generate one idea, use it to generate another idea, use it for another, and so forth until we have generated all we can or that time allows. Unlike other free-association activities, however, Idea Links requires free association in a specific direction, beginning with the action verb and working toward the object in the challenge statement. The
goal is to direct associations to end up with a link to the object.
Objectives
• To help participants generate as many creative ideas as possible
• To help participants learn how to use the activities to generate ideas
Participants
Small groups of four to seven people each
Materials,Supplies,and Equipment
• For each group: markers, two flip charts, and masking tape for posting flip-chart sheets
• For each participant: one sheet each of three different colors of sticking dots (1?2” diameter) and one pad of 4 x 6 Post-it® Notes
Handout
• Idea Links Handout
Time
20 minutes
Related Activities
• Noun Hounds [29]
• Skybridging [46]
Taken From : Pfeiffer 101 Activities for Teaching Creativity
