To illustrate this activity, consider a publisher’s problem of how to increase book sales. Here are some ideas that this technique might spark:
• Smell: Produce books that contain fragrances that reflect literary themes.
• Sight: Include a page of slides to illustrate topics.
• Taste: Include free stamps to encourage book buyers to mail in coupons redeemable for discounts on future book purchases.
• Touch: Make book covers with different textures that invite people to touch them. Once people pick up a book, they will be more likely to buy it.
• Hearing: Put audio-digital computer chips (like those in greeting cards) in the inside covers of books. When someone opens the front cover, the book says, “Buy me, please!” or mentions some benefit of the book’s contents.
Skybridging
Background
This technique involves working both forward and backward when generating ideas. Engineers call this method “reverse engineering.” Doug Hall (1994) calls it Skybridging. It is based on a general definition of a problem as a gap between a current and a desired state of affairs. That is, we examine “what is” and “what should be” and then try to close the gap by working toward the goal and then back toward the current problem state. Thus, there may be many different roads to an objective.
Objectives
• To help participants generate as many creative ideas as possible
• To help participants learn how to use the activities to generate ideas
Taken From : Pfeiffer 101 Activities for Teaching Creativity
