Next, look at the subattributes and develop analogies for each one. For instance, some sample word analogies might include the following:
• Name: Disappearing merchandise
• Customers: Small people, money collectors, enhanced brains
• Merchandise: Electronic organizers, viewing boxes, stacking levels
• Money: Circular disks, plastic debits, substituting values
• Security: Caretakers, visual image capturing devices, illumination projection
• Observing Customers: Hidden recesses, cover-ups, electronic information processors
Finally, generate ideas using these word analogies:
• Lock all merchandise in display cases (from “disappearing merchandise”).
• Install a system so that people must pay for merchandise on their way out to unlock an exit door. People who don’t buy anything subject themselves to personal inspections (from “money collectors”).
• Place video cameras on merchandise counters (from “viewing boxes”).
• Provide educational seminars in schools on the pitfalls of shoplifting (from “substituting values”).
• Place monitors throughout the store that show shoplifters being arrested (from “visual image capturing devices”).
• Project onto the walls pictures of previous customers who were caught shoplifting (from “illumination projection”).
• Put all merchandise in vending machines (from “hidden recesses”).
Taken From : Pfeiffer 101 Activities for Teaching Creativity
